Having brand recognition can be hugely powerful, but when reviving a once iconic name, it can actually be a challenge and uphill battle to change built-in perception.
Antone's, a once famous blues club in Austin, Texas has gone through six different business iterations and was even closed for two years after being open every day for 38 years.
However, Antone's is once again becoming a destination location for visitors of Austin and a place many musicians desire to play.
In today's episode of Small Business War Stories, we walk with Will Bridges of Antone's about how they have been able to revive this amazing and iconic brand.
There are over 21 million college students in the U.S.
Generation Y (or Millennials) is the largest consumer group in U.S. history.
Despite the demographic's size, people often dismiss college students as not having money or they market to them like any other segment of the market.
However, students spend up to $30 billion on college back-to-school purchasing alone. There are huge opportunities for entrepreneurs who know how to reach this generation.
But how do you market to this young tech-savy generation that has grown up with smartphones and everything available on-demand?
In today's episode of Small Business War Stories, we explore how to market to college students and much more with Dean Ginsberg.
Social entrepreneurship can be difficult to define.
There are also many misconceptions when it comes to social enterprises.
People think that a company with a social mission can't be as successful as a purely for-profit business.
However, Andrew Horn, Founder of Tribute, a socially conscious company that helps people build video tributes for their friends and family, believes this is simply not true.
He defines social entrepreneurship as a business with a dual or triple business goal, a balance between people, profit and the planet. A social entrepreneur strives to build businesses that are not only profitable, but have genuine impact on people's lives.
In today's episode of Small Business War Stories, we explore this topic and more with Tribute CEO and founder Andrew Horn.
We talk to Paul Hedrick, founder of Tecovas. Tecovas is unique in that they do not sell through third party stores, but rather directly to consumers. This helps them make a high quality product and sell it for a fraction of the price of other boot companies.
Paul talks about the struggles of running a manufacturing company, and also about how cool it was to sell boots at Willie Nelson's ranch.
If Lyle Lovett is listening...a free pair of boots is waiting for you!