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Small Business War Stories

Small businesses are the soul of America. This is where they tell their stories. We want to showcase how our stories bind us; how America is more united than it sometimes feels. Small Business War Stories is a weekly 30 minute show recorded in person with small business owners. We discuss different topics and get the triumphs, struggles, and funny stories from our guests' everyday lives. Hosted by Pablo Fuentes, CEO and Founder of Proven, the leading small business hiring tool.
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May 10, 2017

Brand marketing and storytelling are essential components to creating a great company brand that will grab people's attention.

With the growth and adoption of technology, we have more potential mediums than ever to reach people with our brands.

However, the downside is there's a ton of competition and we really only have about 10 seconds to grab someone's attention.

Our stories need to be concise. Effective storytelling is about staying out the way, being authentic, being patient and keeping it simple.

Today, on Small Business War Stories, we talked with David Rice from Flow Nonfiction about how he helps big brands tell stories of their philanthropic work in a way that does not feel contrived.

 

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