Brand marketing and storytelling are essential components to creating a great company brand that will grab people's attention.
With the growth and adoption of technology, we have more potential mediums than ever to reach people with our brands.
However, the downside is there's a ton of competition and we really only have about 10 seconds to grab someone's attention.
Our stories need to be concise. Effective storytelling is about staying out the way, being authentic, being patient and keeping it simple.
Today, on Small Business War Stories, we talked with David Rice from Flow Nonfiction about how he helps big brands tell stories of their philanthropic work in a way that does not feel contrived.