St. Louis is a BBQ town.
Outside of St. Louis, what we know as "St. Louis Barbeque", is a pork spare rib cut where the ends of the ribs are trimmed so they're all the same length.
However, within St. Louis, BBQ is much more than just a cut of pork.
We take a deep dive into the St. Louis BBQ Tradition with owner and operator of Pappy's Smokehouse, John Matthews.
Pappy's Smokehouse was started over 9 years ago and now has multiple locations and lines out the door. What started as John, his business partner and 3 employees, has now grown into a 50-plus person operation.
We speak with John about how he started, how he hires, markets and much more on the latest episode of Small Business War Stories.