We talk to Paul Hedrick, founder of Tecovas. Tecovas is unique in that they do not sell through third party stores, but rather directly to consumers. This helps them make a high quality product and sell it for a fraction of the price of other boot companies.
Paul talks about the struggles of running a manufacturing company, and also about how cool it was to sell boots at Willie Nelson's ranch.
If Lyle Lovett is listening...a free pair of boots is waiting for you!