Nearly a quarter of the U.S. population consists of people under the age of 18.
Kids, more than any time in our history, are influencing the spend of household income. Kids influence an estimated $500 billion in household spending.
Further, spend on kids products is growing rapidly. Products targeting children between the ages of 4 and 12 are now responsible for $40 billion in revenue.
Children and their parents are savvy consumers and there's great opportunities for those entrepreneurs looking to build a kid-focused business. To help us explore this topic further, we spoke with Maggie Tucker of Magpies Baby and Magpies Girl to discuss how she has built two successful kid-focused retail businesses.