Matt Eich knew he wanted to be a guitar maker.
After attending guitar-making school, he worked various factory and manufacturing jobs for 10 years before he was able to start Mule Resophonic Guitars, a custom handmade resonator guitar business based in Saginaw, Michigan.
Everyday, for 5 years, he started work at 6:30am. Get up, do the work, learn, rinse and repeat.
He had to make a lot of mistakes along the way and have incredible discipline to get to where Mule is today with a 12-month customer backlog.
For him, building a guitar for someone is a personal experience. The customer is involved in every step along the way. People who buy a Mule aren't simply purchasing a thing, Matt and his team are putting their soul into the guitar's creation and connecting the consumer with their art.
This is their passion and their story. This and more on the latest episode of Small Business War Stories.