Claire Flowers was in software sales and after years of suffering through poorly made shoes that would get caught in sidewalk grates and fall apart weeks after buying, she was inspired to design her own shoe.
Now, it turns out, getting someone to manufacture a single shoe is not so simple. It's not like getting a tailored suit. Large manufacturers have no interest in doing one-off business like that and no one overseas will do it.
This is what inspired Claire to start Claire Flowers Shoes. She wanted a woman's shoe that feel like a Nike, looks like a Jimmy Choo, and wears like a work boot.
We sat down with Claire to talk about how she went from idea to full fledged business and much more in this latest episode of Small Business War Stories.